Natural Products Association


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We are the nation’s largest and oldest non-profit organization dedicated to the natural products industry. As the leading voice of the natural products industry, we represent about 2,000 members accounting for over 10,000 retail, manufacturing, wholesale, and distribution locations of natural products, including foods, dietary supplements, and health/beauty aids.

Our mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. The Natural Products Association strives to achieve a broader, more accessible marketplace for natural products that will improve the quality of life for consumers worldwide.